Aura Group | Holding company
Aura group is a holding company comprised of 17 group subsidiaries and associate companies all operating out of Zimbabwe. Throughout all its subsidiaries, Aura strives to maintain the highest standard in service delivery by putting its stakeholders' needs at the forefront by recruiting highly qualified and experienced personnel and offering integrated solutions to their clients. Together with the client we sought out to unify all the subsidiaries with the "Aura" moniker and create a cohesive brand image starting with the parent company.
Aura's vision is to be the "preferred business solutions provider" in Zimbabwe's volatile market conditions and inspire rapid growth in the economy. With this in mind we opted to retain the blue hue as a the primary colour to incite trust in the target audience paired with the grey tones to add a modern feel to the overall aesthetic. The sans serif font also reinforces the modern motif as ''forward thinking" was one of the desired brand attributes. From the onset Aura set to position itself as a premium service provider thus minimal styling was employed in the branding to achieve this.
Client: Aura Group — Service: Logo Design, Brand Identity — Year: 2024 — Creative Direction: Sage Blaq
Logo Development
The logo is a combination mark comprised of a striking logo mark and a logo type which has been stylized with subtle ink traps that really highlight the modern look we were going for. Together the two compliment each other but individually they are able to stand on their own which allows for multiple use cases across touch points.
